Product Design + Development

Hi, my name is Geoffrey Pay. I'm a Los Angeles-based designer-developer who survived the academic world of architecture, business, and law to embark on my design journey at a variety of internet startups. Crafting software for users initially as an information architect and a designer, I strive to communicate clear and concise messaging and objectives. Tackling more advanced applications motivated me to apply those principles and more to frontend development and data visualization. Now, I'm on a mission to find opportunities where I can apply these skills to identify user goals, prototype designs, and deploy production code that puts users first and delivers "aha" moments.

Thus far, I've learned the ins and outs of design and development addressing pain points in publishing, messaging, aerospace, and smart buildings. If you're determined to create awesome experiences for your users, let's join forces and make something incredible! Drop me a line. You'll find samples of work and passion projects under:

Design Knowledge

Experienced in user-centered design processes and design thinking. Committed to iterative, context-driven solutions, and visual storytelling to explore and explain data.

Technical Tools

Rapid prototyping and front-end development employing JavaScript-based frameworks and tools (HTML, CSS/SASS, JavaScript, Angular, Material, NgxCharts, VueJS, and JQuery) to model microinteractions, elicit requirements, and validate assumptions.

Communication & Leadership

Experienced conducting user interviews and producing dev/design artifacts (prototypes, UMLs, sitemaps, wireframes, workflows, personas, user stories, storyboards) to validate needs, facilitate testing, analyse outcomes, and build stakeholder buy-in. Hired and led cross-functional teams, advocating for users and shared product goals.