GEOFFREY PAY

Designer + Developer + Stategist
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Translating user goals and business ideas into viable products and services can be a balancing act. As a UI/UX practicioner, I employ the following to achieve positive results:

  • Design solutions that leverage established UI patterns;
  • User interviews, iterative design, and prototyping to validate assumptions;
  • Avoidance of costly rework and anti-patterns to better serve use cases and success metrics; and
  • Agile artifacts including personas, storyboards, process maps, workflow diagrams, wireframes, and functional prototypes, as needed throughout the development cycle

These principles along with broad experience in design practice, creative management, and development, guide my services.

  • UI/UX Design

    Agile UI/UX, lightweight prototypes, artifacts, contextual inquiry

  • Product Marketing

    Creative services, brand positioning, audience/user segmentation, research, metrics

  • Product Management

    Requirements analysis and elicitation