Geoffrey Pay

UI/UX Design.



Over the past 15 years, I've devoted my professional pursuits to designing, developing, and marketing software, websites, and other media. I've designed user interfaces for casual gaming, brain fitness, LED lighting control, and other applications. I've crafted experiences that tell stories, empower, and, occasionally, entertain. Throughout my practice, I've embraced a multi-disciplinary approach to design, fully leveraging design thinking to assess needs and generate solutions.

Samples of past work are visible at Work. Hop over to my profiles on LinkedIn and elsewhere via the links below to contact me.


Design Knowledge

Iterative, context-driven solutions that leverage established UI patterns, minimize noise, and enhance discoverability.

Technical Skills

Lightweight, rapid prototyping that employs JavaScript-based frameworks to model microinteractions, elicit requirements, and validate assumptions.


Fluent in agile development methodology, including daily standups and reviews to communicate and minimize rework and anti-patterns.

User Research

Lightweight testing, user interviews, and contextual inquiry to create personas and user stories, address use cases, and analyse success metrics.