Geoffrey Pay

UI/UX Design.



This site details various projects I've delivered over 15 years of designing, developing, and marketing software, websites, and other media. Throughout my journey, I've designed user interfaces for casual gaming, brain fitness, LED lighting control, and other applications. I've crafted experiences that tell stories, empower, and, occasionally, entertain end users. I employ a multi-disciplinary approach to design, fully leveraging design thinking to assess needs and ideate solutions above the ordinary. If you're looking to bring enterprise and consumer product ideas to life, I want to hear from you.

To view samples of past work, visit Work. To contact me, hop over to my profiles on LinkedIn and elsewhere via the links below.


Design Knowledge

Iterative, context-driven design solutions that leverage established UI patterns, minimize noise, and enhance discoverability.

Technical Skills

Lightweight, rapid prototyping that employs JavaScript-based frameworks to model microinteractions, elicit requirements, and validate assumptions.


Fluent in agile development methodology, including daily standups and periodic reviews to maximize communication and minimize costly rework and anti-patterns.

User Research

Lightweight testing, user interviews, and contextual inquiry to better document personas and user stories, address use cases, and achieve success metrics.